About goodDEED
Homeownership, together.
goodDEED is a housing activation platform that matches compatible co-buyers so they can qualify for a mortgage together, and activates underused homes through small-scale intensification and shared ownership across Ontario.
OUR COMMITMENT
Mission & Vision
Our mission
goodDEED helps people access homeownership through structured and secure co-ownership by matching compatible buyers and connecting them with the legal, financial and professional support needed to purchase together.
Our vision
To make homeownership inclusive, flexible and socially connected through collective leverage and structured trust, enabling people to own homes together while unlocking the potential of underused housing.
OUR COMMITMENT
Core Values
The shared principles guiding how we empower co-buyers, strengthen trust, and open pathways to homeownership.
Build for inclusivity
Opening accessible doors for non-traditional partners through flexible qualification and clear terms.
Build community and trust
Cultivating transparent legal agreements and mutual confidence between friends and families co-owning property.
Build equity together
Harnessing collective buying power so everyday co-owners build long-term financial security and lasting wealth.
HOW IT WORKS
How It Works
A structured, balanced approach uniting aligned co-owners, tailored physical living spaces, and dependable long-term agreements.
01
The People
goodDEED is built for real households with real constraints. First-time buyers, young families, couples, and older homeowners often have stable income and clear plans, but they do not always have the right structure to move forward confidently. We bring these different groups into the same system and help them find arrangements that match their needs, responsibilities, and timelines.
02
The Property
A home is not always a single, fixed unit. With thoughtful planning, it can be organized into distinct living spaces that support privacy while sharing value. goodDEED helps identify opportunities to compartmentalize existing homes into clear portions, whether that means a suite, a floor, or a defined set of rooms, so shared ownership can feel workable, dignified, and secure.
03
The Connection
goodDEED connects compatible co-owners to specific portions of a property based on what each party can realistically afford and what they are comfortable sharing. Some may purchase a smaller share tied to a self-contained space, while others take on a larger portion of the home or the land itself. The platform supports this process with structured matching, clear expectations, and access to professional support so the arrangement is grounded, transparent, and built to last.
LEADERSHIP & VISION
Meet The Founder
FOUNDER
Penn Bolourchi
Master of Architecture candidate, University of Waterloo.
Penn is a housing researcher and a Master of Architecture candidate at the University of Waterloo's School of Architecture. She founded goodDEED to help people reach homeownership together, matching compatible buyers and connecting them with the legal, financial and professional support they need to purchase together.
WHO ADVISES US
Board of Advisors
People who advise goodDEED. They do not direct it and are not responsible for what it publishes.
Moh Salmany
Builder and developer, Atena Group. Moh Salmany is an experienced builder, developer, and educator with more than 40 years of construction experience, including over two decades in Toronto and the Greater Toronto Area. Together with his son, Ali, he leads Atena Construction, a design-build company specializing in custom homes, major renovations, garden suites, and laneway housing. Through Snap Hub Homes, he offers an integrated approach to additional housing, from property assessment and zoning review to design, permitting, construction, and final inspection. Combining hands-on construction expertise with design, manufacturing, and workforce training capabilities, Moh brings practical insight into the feasibility, cost, timelines, and challenges of creating more housing on existing properties. Through his work with goodDEED, he contributes real-world construction and development knowledge to help explore practical, scalable, and more affordable housing solutions.
Ali Bolourchi
REALTOR® Broker, REMAX® Your Community Realty, Brokerage. Ali has been a licensed real estate professional for over two decades: in real estate since 2002 and full-time since 2005. He holds the BSc, MS, PSA (Certified Pricing Strategy Advisor) and ABR® (Accredited Buyer Representative) designations, and is a member of TRREB, CREA and OREA. He takes an analytical, engineering-minded approach to pricing and timing, and works with a trusted network of architects, mortgage brokers and real estate lawyers. He advises goodDEED on how a purchase works in practice for people buying together, from what to look for in a property that can be shared to how the steps from offer to closing fit together. He explains the market; he does not give legal, tax or mortgage advice.
Paniz Moayeri
Architect, Arise Architects Co-operative. Paniz Moayeri is a licensed architect (OAA, MRAIC) and director at Arise Architects Co-operative, Canada's first worker-co-operative architectural practice. With a career spanning practice, research, and advocacy, Paniz champions participatory and community-led approaches to shaping the built environment. A graduate of the University of Waterloo's Master of Architecture program, she brings years of professional experience across a wide range of building typologies, delivery models, and design stages. Combining her commitment to participatory design with a dedication to more equitable models of architectural practice, Paniz supports goodDEED's mission to reimagine homeownership through shared resources and community-driven solutions.
goodDEED Coordinates.
Licensed professionals give the advice. We do not give legal, tax, mortgage or real estate advice.
© 2026 goodDEED. All rights reserved.
goodDEED coordinates. Licensed professionals give the advice. We do not give legal, tax, mortgage or real estate advice.